You Shall Go to the Ball!

Bringing with her lots of magic and sparkle, here comes the Fairy Godmouse! I'm totally in love with this little character designed by What Dellilah Did for the Cindermice stitch-along.  Kits to make this little mouse are now on sale, but be quick because they are limited and are selling fast!
September 15, 2020

You Shall Go to the Ball (in New Fancy Clothes!)

There were so many people who were disappointed to have missed out on the limited edition Cindermice kits last year that I'm so pleased that we are bringing them back again for this Christmas. And this year they are dressed in fabulous new clothes!
September 15, 2020

Treat Yourself to a New Challenge!

February is the month of love but I think it's also really important to look after ourselves so what could be better than learning a new skill? My friends over at the Charles and Elin Academy have 2 wonderful on-line architectural embroidery masterclasses, where you can learn via their step-by-step videos how to use hand embroidery and thread painting to learn the skills to turn your favourite buildings into beautiful works of art. 

September 15, 2020

The Perfect Kits for the Summer Holidays!

Are you dreaming of sunny days in the garden or by the pool with nothing to do except stitch? Well, these new kits by the Make Arcade could be your perfect companions! They are a selection of bright and beautiful cross stitch and embroidery kits, all bang on trend.  

September 15, 2020

Mr Deer, Mrs Deer and Jenny Blair!

I've long been a fan of Jenny Blair's bright and beautiful embroidery kits and patterns. Jenny's latest creations are Mr and Mrs Deer, which you can make with her PDF pattern and tutorial. I was so pleased to be able to team up with Jenny to put together a special pack of 100% wool felt and DMC embroidery threads to make this sweet couple, so you can get on with the fun bit!

September 15, 2020

The First UK Shop to Get Satsuma Street Printed Patterns!

I've long been a fan of Jody Rice from Satsuma Street's cross-stitch designs - her distinctive, colourful patterns are a joy to stitch. Jody's modern style has become hugely popular but until very recently the only way to get buy the Satsuma Street patterns was via an online download. Not anymore!

September 15, 2020

Pantone Colours for 2017!

The Colour Gurus at Pantone have spoken and their colour of the year for 2017 is Greenery!

September 10, 2020

Meet the Snipsters!

We're super excited this week to be launching Snipsters, our very own signature brand of embroidery scissors!  This range of great quality snips has been made with precision hardened and tempered steel so they will give you years of stitchy service. They are really sharp so you can accurately and easily snip your threads.

September 10, 2020

Hello Hexie!

Introducing our latest needle minder, the smiley hexie! It's been beautifully designed for us again by Mollie Johanson at Wild Olive, who has a big thing for stitching, hexies and smiley faces (well, who doesn't?!).

September 10, 2020

Get Set, Thready, Go!

I'm so excited to announce the launch of our new kids' embroidery brand called StitchPop. StitchPop aims to inspire kids to pick up a needle, chill out and learn something new. It's something very close to my heart and a project we've been working on for 2 years now so we could get it just right!

September 10, 2020

Cute Collaboration with Wild Olive!

I've long been a fan of Mollie Johanson from Wild Olive and her super cute embroidery designs so imagine how chuffed I was when she agreed to collaborate with me to design the sweetest needle minder

September 10, 2020

Beautiful New Colours of DMC Threads!

After years, DMC have released 35 new colours of stranded cotton thread and they are all lovely!  These new colours include lots of modern greys and browns, some pastels and greens, and delicious fuschias and deep purples.

September 10, 2020