News

I've long been a fan of Jenny Blair's bright and beautiful embroidery kits and patterns. Jenny's latest creations are Mr and Mrs Deer, which you can make with her PDF pattern and tutorial. I was so pleased to be able to team up with Jenny to put together a special pack of 100% wool felt and DMC embroidery threads to make this sweet couple, so you can get on with the fun bit!

I've long been a fan of Jody Rice from Satsuma Street's cross-stitch designs - her distinctive, colourful patterns are a joy to stitch. Jody's modern style has become hugely popular but until very recently the only way to get buy the Satsuma Street patterns was via an online download. Not anymore!

The Colour Gurus at Pantone have spoken and their colour of the year for 2017 is Greenery!

We're super excited this week to be launching Snipsters, our very own signature brand of embroidery scissors!  This range of great quality snips has been made with precision hardened and tempered steel so they will give you years of stitchy service. They are really sharp so you can accurately and easily snip your threads.

Introducing our latest needle minder, the smiley hexie! It's been beautifully designed for us again by Mollie Johanson at Wild Olive, who has a big thing for stitching, hexies and smiley faces (well, who doesn't?!).

I'm so excited to announce the launch of our new kids' embroidery brand called StitchPop. StitchPop aims to inspire kids to pick up a needle, chill out and learn something new. It's something very close to my heart and a project we've been working on for 2 years now so we could get it just right!

I've long been a fan of Mollie Johanson from Wild Olive and her super cute embroidery designs so imagine how chuffed I was when she agreed to collaborate with me to design the sweetest needle minder. 

After years, DMC have released 35 new colours of stranded cotton thread and they are all lovely!  These new colours include lots of modern greys and browns, some pastels and greens, and delicious fuschias and deep purples.

OK, I admit it, I've had a bit of a felty crush on Christine Leech of Sew Yeah! since I bought her book 'Felt Sew Good' back in 2013 so it was a huge pleasure for me to collaborate with her to produce our first ever felt floral kit.

I was recently sent a brand new embroidery book to enjoy. It's called 'Mandalas to Embroider - Kaleidoscope Stitching in a hoop' and it's the 3rd book by the queen of bright, beautiful stitching, Carina Envoldsen-Harris. It's an inspiring book if you are looking to do some meditative hand stitching, with lots of gorgeous photos to get you in the mood.