Get Set, Thready, Go!

I'm so excited to announce the launch of our new kids' embroidery brand called StitchPop. StitchPop aims to inspire kids to pick up a needle, chill out and learn something new. It's something very close to my heart and a project we've been working on for 2 years now so we could get it just right!

Our first 3 kits, called ‘Party Animals’, have been designed by Sophie Simpson, author and needlework Queen behind What Delilah Did. They have been road-tested by kids and contain all the top-notch supplies needed to make learning embroidery fun and frustration-free.

These embroidery sampler kits each teach 5 stitches as you get the animals dressed up for their party. They are aimed at kids aged 8+ (although big kids love them too!). The designs and stitches are printed onto cotton fabric and we have space in the balloons for getting creative and practising new stitches. They come with the perfect sized needle, a needle threader, hoop and 15 colours of DMC Perle cotton (no separating strands required!), so kids can choose the colours they want to use, just like colouring in. And, because we know that instructions are often not written with kids in mind, we have beautifully illustrated instruction booklets, with clear step-by-step diagrams for each stitch.

I hope you and the children in your life like them!